How to Use Roofle to Calculate the Cost of Your New Roof
Roofle, a new tool from L&S Home Improvements, allows you to quickly determine the cost of your new roof. Learn how you can get instant pricing.

Roofle, a new tool from L&S Home Improvements, allows you to quickly determine the cost of your new roof. Learn how you can get instant pricing.
We get it — as a homeowner, it’s frustrating to deal with any home improvement project. The first hurdle is always the cost, and it can be challenging to get any direct number. An online search might give you an article that ultimately says “It depends,” while other online tools might give your information away to third parties, overwhelming you with phone calls from a variety of contractors.
All you want to know is how much your new roof will cost. L&S Home Improvements can help you with that.
We’re proud to introduce Roofle, our new roof pricing calculator. By using this tool, you can receive a free, no-hassle calculation. Roofle quickly determines the total square foot of the roof based on satellite imagery, while also taking into account pitch and slope.
By offering Roofle calculations as a value-added benefit to our customers, we can help streamline pricing. Instead of being contacted by multiple people for an estimate, you can enter your information into Roofle, see your cost calculation, and receive one follow-up call from our team.
Here’s a closer look at how to use our tool:
First, enter your address. Our tool only works for homes in Michigan. Once you enter your address, you’ll see a satellite image of your home.
After entering your address, the next step is entering the slope OR pitch of your roof. Pitch/slope are important factors when calculating the cost of a new roof because they help determine labor needs, material waste, and potential safety risks.
Confirming the slope can be a little bit confusing, as there’s a bit of legwork involved if you want to get the most accurate measurement. A roof’s pitch is its vertical rise over a horizontal run, which is typically measured in inches per foot.
Most residential properties have moderate or conventional slope roofs with pitches ranging from 4/12 to 6/12. Although less common, some homes may have extremely steep slopes with pitches up to 9/12.
If you’re not sure of the slope of your roof, you can estimate the slope or contact one of our team members for assistance.
After entering your address and the pitch and slope, click “See My Price” and enter the requested information to get an instant calculation. In addition to viewing detailed pricing, you can explore our various product options and offerings.
One of the biggest benefits of Roofle is that it allows you to compare the price ranges (and financing options) for various products, including CertainTeed Landmark® and Landmark® PRO and Owens Corning. You’ll also have the option to view available color options. Although Roofle doesn’t provide the option to compare different color options on the satellite image of your home, you can use our visualizer tool, upload a photo of your home, and test different products and colors there. We’re also happy to provide color recommendations, if needed.
The price you receive from Roofle is a calculation, not a final estimate. While our tool is accurate 95% or more of the time, every roof has unique variables that influence the actual cost.
After you receive your price a representative from L&S Home Improvements will contact you the same day, if the request was submitted during our business hours, or the next day, if the request was submitted after hours, to schedule an on-site formal free inspection.
During our inspection, we identify potential variables, like wood rot, ventilation issues, and the number of existing shingle layers, that could increase the cost of your new roof. After the inspection, we discuss what was found and you’ll receive a formal, free, no-obligation estimate for your roof replacement.
Are you ready to see how much your new roof will cost? Visit our website now to get instant pricing.
About L&S Home Improvements
Founded in Warren, MI, L&S Home Improvements is a licensed and insured exterior remodeling contractor providing roofing, siding, and gutter services to homeowners across southeast Michigan, including Macomb, Oakland, and Wayne counties. We’re committed to providing exceptional workmanship, service transparency, and industry-leading customer service. When you work with us, you’ll know you’re getting home improvements that will last for years to come